Create Content Buckets for Each Stage in the Sales Process
Every week there are sales meetings where the sales manager asks, “Where are the new opportunities/meetings going to come from?” and “What do we need to do to move this deal to the next stage?” Having...
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Is Your Website Copy Playing Buzzword Bingo?
After starting a new sales job years ago, I’ll never forget one cold call I made to a CIO. The CIO picked up the phone and I gave him my pitch, his response was, “Sorry, I don’t have time to play...
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How to calculate email open rates
Most B2B companies engage in some form of email marketing. It is a vital sales and marketing tool to generating leads. One question that comes up frequently is how to accurately calculate email open...
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6 Simple Steps to Define Your Audience for Content Marketing
Getting your content marketing strategy off the ground requires that you have correctly defined your audience. Quite simply your content should resonate and be valuable to your target audience....
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3 BIG Inbound Marketing Reasons Adobe Flash is Bad for Your Website
At echogravity, one of the things we do is create websites for our clients. It’s sometimes surprising how much the issue of Flash comes into play. Abode Flash makes your sites, well…. more flashy with...
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Create Your Own Inbound Marketing Dashboard with Zero Budget
The idea of a marketing dashboard is nothing new. In fact, it’s quite popular in marketing theory and with many major corporations like IBM, Citrix, and Intel, who use them to monitor marketing...
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Cold Warm Calling In The Social Selling Era
Sales, and in particular B2B sales, has always been social. For decades, the cold call was the initial step to building that relationship. Following the cold call are a series of social and...
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‘Looking Big’ is Not an Effective B2B Marketing Message
“We don’t want to sound small” “We want our prospects to think we are larger than we really are” It’s not rare to see B2B companies sucked into the distorted reality that they must market themselves as...
View ArticleTargeted Email Marketing with SugarCRM
Only 42% of all (marketers) make use of advanced segmentation strategies according to a February 2012 study released by email marketing software company, Get Response. Your CRM is the lifeblood of your...
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The Question We Ask Every New Client
Take a moment to reflect on some of the brands you interact with regularly. And then answer this question: Is there a reason you choose Starbucks over Dunkin’ Donuts? Or Netflix over cable TV? Or your...
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